Munich Security Conference 2022

SMM support for Victor Pinchuk Foundation at the Munich Security Conference

#smm #insta #facebook #youtube #design #copywriting #livestream #pr #targeting #posting

The conference took place in the middle of February. As part of the event, the Victor Pinchuk Foundation held the 5th Munich  Ukrainian Lunch titled “Europe's Security is Decided in Ukraine” on February 19. Five days before the beginning of the full-scale war, politicians, diplomats, scientists and entrepreneurs discussed the prospects of deterring Russian aggression by the international community. Minister for Foreign Affairs of Ukraine Dmytro Kuleba, The Economist editor-in-chief Zanny Minton Beddoes, NATO Deputy Secretary General Mircea Geoana, Foreign Minister of Sweden Ann Linde, former US Secretary of Defense James Mattis and others were among the speakers at the event.

A part of our team was present at the event: we quickly wrote down the speakers’ main talking points, shot content, obtained press releases and approved texts. Another part of our team was ready for action. Copywriters, designers and videographers received content, processed it and prepared posts.

We announced the event, its itinerary, YouTube livestream and talked about the speakers. We shot, edited and posted a video that captured the atmosphere of the event: on the day of. We quoted an opening speech by Victor Pinchuk.

Within three days, we agreed upon the recorded quotes of officials, created an aftermovie and published key points made by the speakers. We launched a targeted promotion campaign and attracted natural interest in the Ukrainian topic.

We successfully coordinated the event coverage and saw for ourselves how important it was several days later. In a way, this event served as an “emergency kit” for the global community and prepared it for full-scale support of Ukraine.